The next time you reach for your wallet, consider what you’re paying for. A new study demonstrates that experiential purchases, such as a trip to an amusement park or brunch with friends, result in greater happiness than the material possessions acquired on a trip to the shopping mall. This is because real-life experience satisfies deeper personal needs: such as social interaction and learning new skills.

“Purchased experiences provide memory capital,” says Ryan Howell, assistant professor of psychology at San Francisco State University.

Clothes may stain or fade, but good times never get old!


Read more at http://www.sciencedaily.com/releases/2009/02/090207150518.htm


This entry was posted on 12:34 PM and is filed under . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

0 comments: